Vista / homepage web redesign and navigation/shopping experiences
About the project
Vistaprint is known for business cards.
I identified that…
Have you heard of VistaPrint? What comes to mind? Business cards, right? That’s correct… and that’s the problem. Customers come to the VistaPrint website to buy 1 thing, and that’s usually a stack of business cards, and they bounce. They don’t browse other products and they generally don’t return.
https://vistaprint.app.box.com/s/7wdfpyh297i0vwaeeaocd9afibtg240m
Vistaprint is more than business cards, even more than “print.”
VistaPrint offers more than business cards. Do you know they also offer a free easy-to-use graphics editor like Canva, an instant logo-maker for non-designers, and for-hire professional design services?
Pairing digital services with classic 20-year-old ecommerce company known for quickly printing relatively inexpensive business cards
Did new visitor homepage and then extended that thinking e2e with a quick follow up of a returning custom homepage (Show details of this one with Camilla)
The problem I solved (my role in identifying / understanding it)
Defining the audience + speaking their language
I understood the problem to be…
I worked with the ____ team to uncover _______ data about which customers we should write to. We defined them as “_______” internally
I collaborated with ___ tea to uncover that ____. Mention who the target segment is and why.
1-2 paragraphs MAX. Use lists. Optimize for scanning. Content design your own Content Design portfolio.
How we knew this was a problem
Goals (of this work - what does success look like?)
1-2 paragraphs MAX. Use lists. Optimize for scanning. Content design your own Content Design portfolio.
Site navigation is one
My role + process
What I did, Who I worked with, My process, How i drive the project forward
Worked with VP of Marketing, 3 UX designers
The process for iterating, diverging, and converging on these designs was____.
I collaborated on ____. I specifically led _______. 1-2 paragraphs MAX. Use lists. Optimize for scanning. Content design your own Content Design portfolio.
Created bulleted list of things I did
I led _____ and contributed on _____.
I worked cross-functionally to solve this problem
How I drove the team or project forward
-MAZE SURVEY-
-COMPTETIOR AUDIT-
-VOICE & TONE-
-STAKEHOLDER WORKSHOP-
-CONCEPT PROTOTYPES-
-TERMINOLOGY TESTING-
-TEMPLATED CONTENT MAPPING-
-NAVIGATION CARD SORT-
-NAVIGATION IA (map)-
-NAVIGATION FINDABILITY TESTING-
Outcomes
Did I solve the problem? How do I know? What did I learn?
How we got to the new nav and “Curated Collections”…
Data metrics + personal learnings <3
Goals
The process for iterating on these designs was…
Goals
The process for iterating on these designs was…
My Process
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Feature 3
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