VistaPrint.com · web shopping experience · 2022-2023

Opportunity: 81% of customers come to VistaPrint to buy a single product — a pack of 200 of basic paper business cards

Solution: A fresh, curated, bundled shopping experience catering to small business owners

Results: Cross-category purchases increased by +38.7%

 
 

PayPal Deals · app and web experience · 2019-2022

Content design · content strategy · user research · style guides · voice & tone · information architecture · transactional emails · legal copy

Customer goals:

  • Help consumers save money on the things they buy

  • Increase shopping engagement and conversion for merchants

Business goals:

  • Boost PayPal Checkout usage

  • Attract new merchants

  • Make money through affiliate offers and featured ad space

Results:

  • 4X increase in saved deals over 12 months

  • 76% increase in unique click-throughs to merchants over 12 months

  • 4M+ monthly visitors who save an average of $6

 

BEFORE

 

AFTER

 
 
 
 
 
 

PayPal Touchless Payments · app and web experience · 2020

Content design · content strategy · content research · copywriting · prototyping · UX design · content governance · storytelling

  • Helped people stay safe and healthy as they paid merchants during the COVID-19 pandemic

  • Speed-launched to 28 markets across the world in May 2020

  • Available at 100,000+ CVS locations, Albertsons, Nike, Express, and more

 
 

PayPal Privacy · app and web experience · 2019

Content design · content strategy · competitor analysis · content audit · legal research · compliance copy · information architecture

  • Optimized the global site-wide cookies banner

  • Increased global cookie acceptance

  • Empowered customers to understand and take control of their privacy with clear and compliant content